The absence of a vision will doom any strategy -- especially a strategy for change. A true vision shapes your hiring, assessment, and promotion of employees, and your behavior toward customers, partners, and investors. It is a more powerful tool for leading an organization than any market analysis or spreadsheet…I invest our resources in vision and values because company culture is inseparable from strategy -- and because I don't want to wake up one day and have a profitable organization that does not have a soul.
-Robert Knowling, Leader to Leader

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