The absence of avision will doom any strategy -- especially a strategy for change. A true visionshapes your hiring, assessment, and promotion of employees, and your behaviortoward customers, partners, and investors. It is a more powerful tool forleading an organization than any market analysis or spreadsheet…I invest ourresources in vision and values because company culture is inseparable fromstrategy -- and because I don't want to wake up one day and have a profitableorganization that does not have a soul.
-Robert Knowling, Leader to Leader

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